"Sunshine Beats"
We took Lipton Ice Tea to Rocking the Daisies with an epic activation that let festival goers become the DJ and control the music using their Lipton can. The simple placement of a can on the weight activated turntables, gave control of a channel of music such as the bass.
We became the festival's unofficial fifth stage.
But how could we stop there?
By igniting the fiery excitement we turned up the heat for the brand with internal competitions - giving away merch, product and even entire weekend packages to the Cape Town event itself. The anticipation for the event soared through the entire company with an electrifying buzz and left an indelible mark on a previously quiet brand.
Mission accomplished!
