We helped adidas get the Sanlam Cape Town Marathon one step closer to becoming Africa's first world major. Linked to the global adidas Impossible is Nothing campaign, we enticed runners to run and inch the marathon closer to the target goal of twenty thousand runners and so make history.
Digital, Out of Home and Radio all encouraged runners to start and finish the marathon in adidas footwear and earn R2000.
Thousands of adidas Tribars took to the race to proudly 'run for Africa' and brought the marathon closer to its goal for 2023. In 2024, we look to take the title of World Major.
